Aroa is an innovation strategist and project leader who specialises in R&D&I and digital transformation. With an academic background in marketing and advertising, she brings a unique perspective to her role as PMO at Science for Change (SfC). She has extensive international experience, including six years living in the in the United Kingdom working directly within Innovate UK . Having held key positions at Applus+,AMETIC and S2Xpeed, Aroa has a proven track record in managing high-impact funding programmes such as Horizon Europe, H2020, Erasmus+, SBRI, Ofgem and Spanish PERTEs. She specialises in bridging the gap between the public and private sectors to secure strategic funding and promote sustainable industrial growth.